The name has two meanings. It is the fusion of La Roche-en-Ardenne and Ghent and the beer is also arrogant because it says it is the most Belgian and the hoppiest ... Arrogance is certainly not a Belgian characteristic, but we believe that we can be proud of our country and its rich beer landscape. Moreover, La Roche-en-Ardenne and Ghent are two of the most beautiful cities in our country.
The crown cap emphasizes our national colors. The Belgian flag goes hand in hand with the slogan 'Beer makes unity', which we believe promotes 'Unity makes strength'...
Teku glass. The shape of the glass fits well with the image and in particular with its name... a little arrogant.
